Club Med belongs to an age of travel when a leisure enterprise could be driven by dippy ideas of what it means to go on holiday.
Swimmers in south London may not know, for example, that Greenwich Leisure is a social enterprise that took over the local authority's service.
Peter Bundy, deputy manager of Greenwich Leisure Limited, the social enterprise running the pool, said: "This is a fantastic day for the legacy of the Games and the local community who can now use the best pool in the world.
Leaders like Mark Sesnan from Greenwich Leisure Limited (GLL), a social enterprise which runs local authority leisure services across London and which now has a turnover in excess of £100m and gives unemployed young people a chance of a career in the leisure industry.
Managing director of Greenwich Leisure Limited Mark Sesnan explained how social enterprises like his own view risk as a commercial necessity to achieving impact in the community: "Of course charities and social enterprises manage our funds differently.
Gym membership is still growing and whilst an increasing number of leisure and fitness centres are run by social enterprises, the social enterprise movement is also proving there is room to innovate and bring more unique offerings to the pitch.
Skilling up people, and helping to provide sustainable futures is often central to the social enterprise offering and the fitness and leisure industries offer good scope for this, as another award-winning social enterprise Vi-Ability is extensively proving.
Only 25% is for prayers, the rest is for training enterprises, a car park, sports and leisure facilities, open to all the community".
Harley-Davidson and Polaris Industries, to pick two other leisure-time firms, have enterprise multiples of 23 and 9.5, respectively.
