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If they do not, they will get crushed between the rock and hard-place of legacy technologies and business demand.
The ecosystems of the legacy technologies matter too they can sometimes be improved enough to prolong the life of the old technology.
Apart from a reflexive urge to push back at the bean counters, the writers know that restricting the discussion to legacy technologies is a way of engineering their own obsolescence.
This is what Steve Jobs is talking about when he talks of a "post-PC era" that the legacy technologies of the PC era simply can't be crammed into smaller packages.
They understand that some legacy technologies, like the B-52 bomber, can continue indefinitely because the information-processing capacity and range of today's weapons allow one to get by with much older platforms.
Bandwidth.com's chief technology officer, T.R. Missner, says the fundamental advantage of his company's network is that it's not bound by any legacy technologies, such as switches, used by the traditional phone system.
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With no legacy technology weighing them down, their platforms are ultra-fast.
A technology company selling prior-generation, or "legacy," technology has some challenges because in these times the first place people will look to cut back is on legacy technology.
But he submits that Estonia's success is not so much about ditching legacy technology as it is about shedding "legacy thinking".
"It's really hard to describe the vast difference between the things we're moving toward and the types of legacy technology I've been working on.
If AT&T succeeds, it will provide a blueprint for how legacy technology companies can compete against younger, digitally native firms such as Google and Amazon.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com