This is a tremendous opportunity for marketers ready to shed legacy perspectives and challenge convention.
Now more than ever, entertainment executives and even brand strategists must look beyond the legacy perspectives that defined yesterday's "celebrity" and entertainment deals.
It's also a book that tries to put the far-reaching Beat tentacles and vast Beat cultural legacy into perspective.
The glorified backup singer Sheryl Crow, no less star-struck but considerably more perceptive, puts the whole Stones legacy in perspective when she says: "I will never know what it is like to be the kind of rock star the Stones are.
Increasingly, rock music is a literary pursuit – these kind of salons are popping up all over the place as the industry tries to get its legacy in perspective, but the Irish festival Other Voices has been holding "banter" sessions for years (past subjects have varied from discussions on masculinity to lessons in how to grow your own vegetables).
In early July, Credit Suisse held in Singapore a five-day "Legacy Program: Perspectives for the Next Generation" with about 30 participants aged 20 to 30 from across the region.
Moss, Michael S. and Gollins, Tim J. (2017) "Our Digital Legacy: an Archival Perspective," Journal of Contemporary Archival Studies: Vol. 4, Article 3.
Narratives of these kinds can be instructive, representing the legacy of a perspective stretching back to the colonial era that saw human development as urban and as somehow outside, detached from, or above the realm of nature.
Thom Tillis, the junior senator from North Carolina, said that the name "Braveheart," which earlier in the day Bill Cohen, who served as Secretary of Defense under Bill Clinton, had used to describe Mattis, "couldn't more perfectly put your personality and legacy in proper perspective".
