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Legacy brands are back.
The result: two food companies, each sprawling collections of legacy brands and newer additions.
Legacy brands are tapping into tech brands to increase awareness and connect with consumers.
Tech brands are tapping into legacy brands for their heritage and exclusivity.
The question is, what are these legacy brands doing to stay relevant?
Harper said larger legacy brands that don't share information about the food they sell will ultimately die.
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Advertisers like to see a legacy brand show muscle in a new realm.
Some designers will select several celebrity ambassadors; savvy legacy brand Harry Winston typically handpicks Oscar favourites to wear its jewels.
In the end, in what might be his greatest legacy, Brand recast the mold for an N.C.A.A. president.
She was hoping to build a long-term legacy brand, and she has injected Huffington Post with a huge amount of her DNA.
It's a legacy brand, a survivor of an age when shoppers were frugal and a new coat came once every 10 years or so.
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CEO of Professional Science Editing for Scientists @ prosciediting.com