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Traditional Mafia leaders led publicity-shy lives.
A new tagline – books "for the incurably curious" – implied a still freer idea of science literature, while high-profile non-boffin judges led the publicity charge.
Oh, and in between, he's led the publicity drive for Virgin Atlantic's new route to Detroit, egging on a Motown troupe as they performed at 35,000ft and pitching balls at the Detroit Tigers baseball ground.
The building's planning and redesign led to publicity in local and national media both before and during its construction.
The International Franchise Association, a trade lobby, has led a publicity blitz against the board, claiming it threatens businesses and entire industries if it deems companies like McDonald's "joint employers".
Fearing that immense public interest in the case might lead to publicity that could prejudice Holmes's right to a fair trial, the local court issued an order limiting pretrial coverage.
Ms. Buggs had initially hoped that a trial would lead to publicity about PPA.
For a start it could lead to publicity that highlights who the leaders are, as well as the laggards.
Bernadette Faber, a secondary-school teacher who leads German publicity, says, "My main job is to help an innocent man to be free".
Favreau and several leading cast members were set to fly to Europe to lead the publicity blitz – including a stopover in Monaco to present Prince Albert with his own print in honour of a race-car scene set in the principality.
Our openness inevitably leads to publicity every time we uncover wrongdoing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com