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G.M. has far fewer subprime credit and leasing customers than the industry average and doesn't expect to suddenly increase either category by a huge amount.
Instead of leases, which account for about 25percentt of all car sales in New York, Ford said it would shift new leasing customers into so-called balloon loans that work like a lease but transfer ownership of the vehicle to the driver.
The Banking Activities segment comprises personal advisory service in relation to financial solutions including lease and financing activities for Danish personal customers, corporate, public institutions, and leasing customers.
He shocked the sales force by exhorting them to "fire" their leasing customers and push into a mishmash of tech services including an electronic marketplace, data storage and Web hosting.
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"We're making the lease customers whole," he said.
Also, "the most loyal customers are lease customers," Mr. Borst said.
One lure for lease customers will be the free supply of a larger car for the few holiday weeks when customers need more seats and luggage space.
The company also put the Mini E electric car in the hands of hundreds of American lease customers and introduced the related Megacity vehicle.
After all, lease customers have higher incomes and better education levels than typical car buyers, making them better credit risks, according to CNW Marketing.
For even with the losses that some in the industry have encountered, automakers will increase their lease business in response to customer demand -- and especially if they start to lose many lease customers.
Another area where lease customers might be able to negotiate is in what is known as "the money factor," or the effective interest rate that they will be paying.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com