Twelve items were measured on seven-point semantic differential scales, and the lead-in phrase for the individual items was, "The Ram Zone storefront makes me feel…." Principle component analysis with Varimax rotation was used to reduce the data.
The lead-in phrase for this scale was, "I enjoy shopping in retail environments that…" and individual items addressed aspects of store atmospherics such as electronic self-service technologies, landscaping and beautification, interaction with store greeters, multiple sources of information about stores and products (e.g., store personnel, in-store online service), and natural design elements.
Sex was the commonest offender, beginning with the first item on the list: Audio commentary over lead-in scenes removed to delete such phrases as "The story of one man's love for another in drag" and "the secret love for bisexuals".
Its third phrase begins with a rising, stepwise three-note lead-in to the downbeat.
China's involvement in the Korean war, for example, led, in Mr Kissinger's phrase, to "two years of war and 20 years of isolation", hardly a goal for China—or a wei qi triumph.Third, Mr Kissinger gives little weight to the fact that Mao, Zhou and the others were in fact communists.
With overall themes in hand, the leaflet planner can develop those into phrases or slogans that might lead in leaflet text.
To borrow Willem de Kooning's phrase about her, "She put lead in my pencil".
Squat, slant-eyed, speaking in phrase-book phrases, the.
The same is true for the 'in-phrase' and 'not-in-phrase' features.
Studies in this approach focused on rewriting the lead sentence using inserting and substituting phrases in the lead and body sentences which have same syntactic head chunk.
