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Lead times for new projects, once four to five years, have crept up to between seven and eight years.
One factor complicating the forecasting for 2002, according to another marketer, is the increasingly shorter lead times for making ad-spending decisions.
Decisions on new motorways and trunk routes cannot be put off for long because the lead times for transport investment are so long.
That's life and it emphasises the long lead times for complex defence programmes, which also have huge implications for manufacturing industry and the skills base in Britain and elsewhere.
Shipments of commercial aircraft and parts fell by just 7percentt, largely because there are long lead times for such orders, and that helped to keep the shipment decline lower than it would otherwise have been.
The lead times for nuclear power are so large, he argued, that other types of power, like offshore wind or plants fired by natural gas, will be built while the nuclear debate simmers.
Similar(11)
But despite the long lead time for Chinese deals, bankers say the process is clearly starting.
That is one hell of a lead time for a magazine that hit the news stands in October.
The lead time for new products is long, and they don't have any new products coming until 2004.
An example of an NEA for which the lead time for observation is large is (99942) Apophis.
Given enough lead time, for example, the authority could create a 32-day or a 9-day card.
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