At the moment, the team avoids driving traffic to the home page because it is not yet optimized it for lead conversion.
StartClosing claims a 3x's industry lead conversion rate using its lead gen platform.
But that means little if no paying clients come out of it — lead conversion is the other huge variable of return.
If you have invested in a trade show to generate new business, using booth babes is a lead conversion boat anchor.
Among early testers of the Lead Accelerator, eCornell says it doubled its landing page conversion rates, Localytics' lead conversion rate increased by 50percentt, and Lenovo's cost per lead fell by 60percentt.
This is just the first step in a much broader partnership between the two companies and they promise much deeper integration over the coming year including bringing in product specific data, lead conversion likelihood and lifetime customer value.
Because of the transparency of the technological platform, combined with big data, drivers are presented with information to increase lead conversion for the most desired areas for pickup, which, if targeted, will result in drivers making more money.
One of the first places we look to help our business coaching clients with online businesses scale is to systematically analyze which of their lead generation and lead conversion tactics are in fact their "winners" and how could they scale them up.
A proper dashboard can alert you if too many of your leads, conversions, and sales are coming from a certain type of traffic.
Defining what success looks like can help you zero in on the metrics that matter, versus an exhaustive list of KPIs that don't drive qualified leads, conversion or sales.
