Sentence examples for lead brand from inspiring English sources

The consumer is starting to lead brand directions," she says.

"We're 'Philly,' too, and that's great, but it shouldn't be our lead brand," Mr. Jacobson said, because "internationally, very, very few people understood what 'Philly' was".

While Norton & Sons continues to be the lead brand, providing bespoke services with prices starting at £3,000 for a formal suit, it is the quirky but elegant sportswear counterpart E. Tautz that has won critical acclaim.

To name three specific examples: Rovio Mobile's Angry Birds is now well past the 200m downloads mark on all platforms, and when the company launched a spin-off game for blockbuster animated movie Rio, it was clear that the former was the lead brand, rather than the latter.

I've written before about the untapped potential of wine consumers in Africa, but I failed to appreciate the real scope of it until I listened to Katlego Ditlhokwe, a lead brand strategist at Joe Public communication group in Johannesburg.

Katlego Ditlhokwe, a lead brand strategist at Joe Public communication group in Johannesburg, spoke last week on breaking the "category code" of food and wine for the emerging middle class of black consumers.

The public's new expectations for corporate America's engagement in society will lead brands to rethink how they market and communicate.

Insights should lead brands to activate responses through content in paid, earned, shared and owned media, Michael Brito, W20 Group, said.

Competition is going to lead brands to develop ever more creative solutions to win and retain the customer's attention.

Namely, both businesses were design- led, brand- focused companies with physical product to ship.

Troy Stevenson, who leads CommOps, and Shalin Amin who leads brand design will report to Rachel Holt.