It is a multi-layer campaign, targeting families, schools and communities at the same time and aiming thus to increase its efficiency in getting back in school as many out-of-school children as possible.
That human point seemed worth remembering, even amid the layers of campaign pretense.
Slick layers of campaign posters spread along the passages between the state delegations.
By taking social data from Facebook and adding it to the data collected in The Van from voter registration files, campaigns can develop a social layer to their campaign to micro target volunteer recruitment or campaign donations, for example.
There are further layers to the campaign's critique.
Venezuelan environmentalist Erik Quiroga believes the storms could help repair the damaged ozone layer and is campaigning for the entire ecosystem that produces the storms to be recognized as a Unesco World Heritage site.
In the context he has layered into the campaign, that looks to some like a wish to return to the era before civil rights and women's rights, rather than as a unifying leap into an upbeat future for all.
"Tinyclues is changing the game for B2C marketers by adding an AI-first campaign intelligence layer on top of their campaign management solutions and processes," said David Bessis, founder and CEO of Tinyclues, in a statement.
Once that identity layer is in place, campaigns need an activity layer to actually organize people for electoral success.
At f8, Facebook announced that advertisers using the Facebook Ads API for buying large campaigns could layer existing targeting parameters targeting users who've taken any of the 3 official launch actions: 'listened', 'read', and 'watched' through apps like Spotify, The Washington Post Social Reader, and Hulu.
Targeting human-inhabited islands for invasive species eradication campaigns layers social complexity on top of technical complexity.
