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Indeed, anxiety about perceived anomalies in lay risk perception may also influence the communication process, particularly if there is a fear of accusations about false alarms.
Yet, democratic decision-making also appeals to many risk perception researchers, and some see such little prospect for a solution thaty they seem close to surrendering to decision-making based on lay risk perception.
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Therein lies risk.
At the heart of this government lies risk where there should be judgment; confusion where there should be strength.
I acknowledged that Blair was a conviction politician, and that "in that very conviction lies risk.... Indeed, it is that very certainty that makes public opinion in Britain so uncomfortable with George Bush.
Continual revisiting of the scientific thinking under lying risk assessment policies is valuable, but a change of this nature which would depart from decades of well-established practice needs to be carefully and critically examined.
While relative risks might be especially difficult to grasp for lay people, risk advancement periods have been proposed to be of particular use in risk communication.
But it has become clear that at the core of successful risk management lies effective risk communication.
Last August, a wave of risk aversion in the advent of Y2K prompted capital market participants to lay off risk, mainly by selling interest-rate swaps.
And therein lay the risk.
Banks also engage in active trading to meet their clients' wishes either to lay off risk or to take it on.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com