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"lay it on thick" is a correct and usable phrase in written English.
You can use it when you want to say that someone is being excessive about something. For example, "He was laying it on thick when talking about his promotion."
Exact(32)
If you lay it on thick enough, keeping your head down, looking ill, your teacher may say, "Is everything ok?" at which point you'll be able to play it off, and say, "I don't know, I just don't feel right.
To lay it on thick is forgivable.
Lay it on thick with the allergies: ka-choo!
Then begin the lament, and lay it on thick, with comparisons to candy and drugs.
At the fund-raiser, Mr. Schleifer decided to lay it on thick.
"Well, Frank, you always did like to lay it on thick," he said.
Similar(28)
But Moretz is allowed to lay it on way too thick with her self-consciously golly-gosh performance.
They really lay it on, they spread it thick.
Always brush in one direction, and don't lay it on too thick.
Lay it on too thick and charm becomes smarm: an attractive quality becomes oleaginous, deterrent and repulsive.
He may have told us so, but does he really have to lay it on so thick?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com