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Discover LudwigThe phrase "lay it on" is correct and can be used in written English
You can use it in informal contexts to mean "apply something with a generous amount." For example: "I could really use another layer of paint; lay it on thick."
Exact(58)
They really lay it on, they spread it thick.
Lay it on one of your hands.
Lay it on its side.
Wash the watermelon and lay it on its side.
Open the gift bag and lay it on its side on a table or surface.
Remove the door from its hinges and lay it on plastic bags.
"Lay it on me".
Reagan says, Lay it on me, Doc.
Zainab Massood can't half lay it on.
To lay it on thick is forgivable.
Lay it on thick with the allergies: ka-choo!
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com