So even a quote about how lies gain currency could be false.
While Frito-Lay gained share in the market for salty snacks, sluggish demand for two Quaker snacks reduced both volume and revenue growth by a percentage point.
If you're like most people, you assumed the person was lying to gain an advantage.
Here Mehta talks with Blake Eskin about why the asylum process encourages embellishment, the ethics of lying to gain asylum, and the multiple identities that illegal immigrants juggle.
For G.M., the advantages appear to lie in gaining access to Fiat's small-car technology, with the possibility of acquiring all of Fiat's car business.
For Peugeot, the advantages would appear to lie in gaining a new small car below its Citroën Saxo and Peugeot 106 models while sharing the development costs with Toyota.
It is precisely in these contexts not in stable times that the real opportunities lie to gain competitive advantage through strategy.
The playwright, eager for approval, tells little lies to gain temporary advantage, and Linney, grinning like a teen-ager over her fibs, does her naughtiest, most secretive work yet.
It is in his "modern, compassionate Conservative" mode that his best hope lies of gaining the 2-2.5% swing from Labour that he needs in order to remain prime minister.
It's understandable that some 9- or 11-year-olds would lie to gain access.
