"This involves very sophisticated technology, totally in my view beyond what any sophisticated lay consumer could possibly learn from a 30- to 60-second television ad," he said, pointing out that print ads require more detailed disclosure about risks.
Unfortunately, Vouvray can be confusing; upon seeing the bottles on the shelf, the lay consumer probably doesn't know much about the wine other than that it's white.
Liao and colleagues [ 32] and Moran and Lee [ 33] noted that, although terms such as 'labial hypertrophy' may appear to the lay consumer to refer to established medical conditions, they lack formal scientific definition.
Different terminology is used to describe participation efforts: patient and public involvement (PPI), lay participation, consumer activation, and citizen engagement (British Medical Association [BMA] 2011; Carpini, Cook, and Jacobs 2004; Charles and DeMaio 1993; Hibbard et al. 2004).
Odey said some of the responsibility for the working conditions at Sports Direct must lie with consumers: "We have to recognise consumers' desire for cheap shoes is how you end up with these problems.
There are virtually no laws that protect consumer privacy, Brookman said, except one: Companies cannot lie to consumers.
The answer lies with consumers.
"They are not in the business of lying to consumers.
More often, though, the restraints lie with consumers.
It might seem that the real blame, if any, lies with consumers.
