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Pharmaceuticals are obtained over the counter and often self administered on the basis of prior personal experience or lay advice from neighbours and family members.
Additional stakeholder and lay advice and input will therefore be drawn from people with knowledge and experience relevant to the aims of the project.
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What experience would a wealthy, successful woman –with no line manager to answer to about sick days or compassionate leave – have to back up her "you have to lie" advice?
Several participants implied that a GP would be able to offer only generic or lay quitting advice that was unlikely to be relevant to them personally: in other words, from the participant's perspective, the GP could add little to the participant's own personal store of quitting experiences.
The world of building muscle, many experts said, is filled with denials, lies and advice given with a wink and a nod.
It's 1973, and his cardiologist can do little more for his continuing pain than offer nitroglycerine tablets and taciturn advice: lay off the cigars, eat better and stop worrying.
Lay your best advice on us.
Other commonly identified patient information weaknesses include it being poorly presented and overly complex [ 10], not taking into account how patients interpret information [ 21, 26], failing to adequately incorporate lay and biomedical advice [ 21, 23, 27], and not offering hope or providing reassurance about the prognosis and effects of chronic long term conditions [ 23].
In 1991, he started a magazine that offered medical advice to lay readers, called My Doctor, modelled on Reader's Digest.
With luck punters who got on at last year's price also took our advice to lay off and make a backer's book.
The 12 page questionnaire was developed in consultation with 5 medical professionals and 30 lay people who give advice from the patient's perspective.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com