But Mr. Hicks lives large -- at least through his letters to public officials -- by lavish name-dropping, lofty language about his store's mission and loving tributes to American patriotism and justice.
Allegedly a 17-year-old junior in high school from a wealthy San Francisco Bay Area family, "Lavish" (real name Param) is the owner of what might be the world's most outrageous Instagram account, @itslavishbitch.
As interpreted by Mr. Brandstrup, it is a complicated production involving a score based on the Tchaikovsky opera of the same name, lavish costumes and special effects by a team of collaborators including the Brothers Quay, New York animators.
His lavish yacht Christina, named for his daughter, served for many years as his permanent residence.
Lavish theatricals, bigger names, a glossier orchestral finish, an absence of peacocks: all these needs can be satisfied in mainstream opera houses.
Hull's aquarium is called "The Deep"; West Bromwich, near Wolverhampton, got a lavish arts centre named "The Public .This made tough towns somewhat better to live in, and helped soften rough reputations.
Indeed, the studio first made its name with lavish show-spectacles like 1929's Gold Diggers of Broadway.
Frustrated with only ever being on the chorus line, he borrowed La Cage's handmade high-heels and started up a solo drag queen act by the name of Lavish.
An article on Monday about accusations that an administrator for the union that represents workers who build tunnels embezzled money to pay for a lavish lifestyle misspelled the name of the school in the Bronx where she sent her children.
They were built on the premise that the Trump name symbolizes lavish hospitality, but are now trying to survive in an era in which it represents the opposite of hospitality to many in the United States and abroad.
Pharmaceutical representatives are all over us, handing out pens with embossed drug names, hosting lavish restaurant "dinner conferences" just to make sure we understand our options.
