launching on

USAGE SUMMARY

The phrase "launching on" is not standard in written English and may cause confusion.
It can be used in contexts where you are referring to the initiation of a project or event, but it is more common to use "launching" without the preposition "on." Example: "We are launching on a new marketing campaign next month."

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

32 human-written examples

The youthful thriller Nerve also did well, taking in $15.1m since launching on Wednesday.

The Guardian - Film

A digital schedule, launching on Friday, will stream LFW shows live online.

Independent

And he did plenty of smiling and launching on Wednesday night.

Independent

We are excited about launching on Android next week," he says.

The Guardian - Tech

Guthrie opened the Sydney film festival, before launching on only 33 screens.

The Guardian - Film

Five's offering is the 42nd HD channel to commit to launching on BSkyB.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

28 human-written examples

Later established lucrative deals with AOL, NBC, Microsoft; launching on-screen, interactive, TV program listings.

Forbes

(which launches on Saturday).

Independent

Tiangong 2 launched on September 15 , 2016

Encyclopedia Britannica

It will launch on September 7.

Independent

Two days later, it launched on television.

Independent

Expert writing Tips

Best practice

When using "launching on", ensure the context clearly indicates what is being launched and the specific platform, date, or medium involved.

Common error

Avoid using "launching on" excessively in formal or academic writing. While not grammatically incorrect, it can sound less sophisticated than alternatives like "commencing on" or "being introduced on". Choose the most precise and impactful verb for your specific context.

Linguistic Context

The phrase "launching on" functions primarily as a verbal phrase indicating the commencement or introduction of something—a product, service, campaign, or event—on a specified platform, date, or medium. Ludwig provides examples across various contexts, showcasing its use in news articles, technical blogs, and business announcements.

Expression frequency: Common

Frequent in

News & Media

60%

Formal & Business

20%

Science

10%

Less common in

Encyclopedias

5%

Wiki

3%

Reference

2%

Ludwig's WRAP-UP

In summary, "launching on" is a commonly used phrase to indicate the start or introduction of something on a specific platform or date. While Ludwig deems it acceptable, it's important to consider the context and choose the most precise verb for optimal clarity. News & Media and Formal & Business contexts are the most frequent, suggesting a neutral to professional register. Remember to consider alternatives like "releasing on" or "debuting on" for enhanced impact and precision. Finally, avoid overuse of "launching on" in formal writing to maintain a sophisticated tone.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

releasing on

Focuses on making something available to the public on a certain date or platform, emphasizing the act of dissemination.

debuting on

Highlights the first public appearance or presentation of something, often with a sense of novelty or fanfare.

premiering on

Similar to debuting, but often used in the context of films, shows, or theatrical performances.

starting on

Emphasizes the beginning of an activity, event, or process on a specific date.

commencing on

A more formal alternative to "starting on", often used in official or business contexts.

being introduced on

Highlights the act of bringing something new to the public's attention on a certain platform.

going live on

Commonly used in the context of online platforms or broadcasts, indicating the moment something becomes accessible in real-time.

becoming available on

Focuses on the accessibility of something on a particular date or medium.

opening on

Often used for businesses, events or locations, meaning the first day something is available.

unveiling on

Suggests the public reveal of something that was previously hidden or secret.

FAQs

Is "launching on" grammatically correct?

While generally acceptable, "launching on" may sound less polished than alternatives in formal contexts. According to Ludwig, consider more specific verbs like "releasing on" or "debuting on" depending on the nuance you want to convey.

What are some alternatives to "launching on"?

Depending on the context, you could use "releasing on", "debuting on", "premiering on", or "starting on". Choose the alternative that best fits the specific nuance of your sentence.

When is it appropriate to use "launching on"?

"Launching on" is suitable when you want to describe the initiation of a project or event on a particular platform or date. However, consider whether a more precise verb would enhance clarity and impact. For instance, use "going live on" when something is beginning on internet platform or "opening on" to describe start of businesses, events or locations.

Is there a difference between "launching on" and simply "launching"?

While both can be used, "launching" without "on" typically requires a direct object (e.g., "launching a product"). "Launching on" specifies the platform or date of the launch (e.g., "launching on iOS").