launching

USAGE SUMMARY

The phrase "launching" is correct and usable in written English.
It can be used when referring to the act of starting or initiating something, such as a project, product, or campaign. Example: "The company is launching a new marketing campaign next month to increase brand awareness."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian's total digital audience.

The Guardian

Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents around two-thirds of the Guardian's total digital audience.

The Guardian

We had our first order within half an hour of launching the business – we were really excited and then realised it was for a material swatch [samples of fabric].

The Guardian

In recent years Eyewitness has proved just as popular on digital platforms, launching as one of the first ever iPad apps in 2010.

The Guardian

I don't think there is a better place in the world to be launching a business.

The Guardian

Horseback tours in Andalucia Almohalla 51, a boutique guesthouse in the Andalucian town of Archidona, is launching food tours on horseback from spring.

The Guardian - Travel

No-frills carrier Atlas Blue is also launching twice-weekly flights from Gatwick to Fez, starting on 19 December on Mondays and Fridays (atlas-blue.com).com

The Guardian - Travel

I began searching for startups to work for as I felt that would be the best training for launching my own business in the future.

The Guardian

Launching the initiative Gordon Brown said earlier today: "Eco-towns will help to relieve the shortage of affordable homes to rent and buy, and minimise the effects of climate change on a major scale.

The Guardian

I'm also excited to announce that we'll soon be launching a brand new product for the HP TouchPad, called Guardian Zeitgeist.

The Guardian

Mark Harris, chief executive of rival mortgage broker SPF Private Clients, said: "With the Co-op launching a two-year fix at 1.09%, unbelievable as it may seem, it could only be a matter of time before we have a sub-1% two-year fix".

The Guardian - Money

Expert writing Tips

Best practice

When using "launching", ensure the context clearly indicates what is being started or initiated. For example, specify the product, campaign, or initiative being launched to avoid ambiguity.

Common error

While "launching" is widely acceptable, avoid overuse in highly formal or academic writing. Consider more precise alternatives like "initiating" or "commencing" for a more sophisticated tone.

Linguistic Context

The primary grammatical function of "launching" is as a verb, specifically in its present participle form. It often acts as part of a continuous verb tense, indicating an ongoing action of starting or initiating something. This aligns with the Ludwig AI assessment.

Expression frequency: Very common

Frequent in

News & Media

60%

Formal & Business

20%

Science

10%

Less common in

Academia

5%

Encyclopedias

3%

Reference

2%

Ludwig's WRAP-UP

In summary, "launching" is a versatile verb form commonly used to describe the initiation of various endeavors. Ludwig AI confirms its grammatical correctness and wide applicability. Its frequency is high across news, business, and general contexts, though more formal synonyms might be preferable in highly academic or scientific writing. The provided examples from authoritative sources like The Guardian and The New York Times illustrate its widespread usage in describing the start of projects, products, campaigns, and initiatives. While generally neutral, it's important to consider the audience and context when selecting the most appropriate term.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

initiating

Focuses more on the start of a process or action.

commencing

Emphasizes a formal beginning or start.

starting

A more general term for beginning something.

introducing

Highlights the act of bringing something new to the market or attention.

unveiling

Suggests a formal presentation or reveal of something new.

establishing

Implies setting up or creating something on a more permanent basis.

inaugurating

Often used for the formal beginning of a project or term of office.

deploying

Suggests setting something into action, often used in military or technological contexts.

kick-starting

An informal way to describe initiating something with energy and enthusiasm.

rolling out

Suggests a phased introduction or release of a product or service.

FAQs

How is "launching" typically used in a sentence?

"Launching" is commonly used as a verb to describe the action of starting or initiating something, like "The company is launching a new product" or "They are launching a campaign".

What are some alternatives to "launching"?

Depending on the context, alternatives to "launching" include "initiating", "commencing", "starting", or "introducing".

Is it better to use "launching" or "to launch"?

The choice between "launching" and "to launch" depends on the sentence structure. Use "launching" as a gerund or present participle (e.g., "They are launching a product"). Use "to launch" as an infinitive (e.g., "They plan to launch a product").

How does the formality of "launching" compare to other synonyms?

"Launching" is generally considered neutral to slightly formal. Alternatives like "commencing" or "inaugurating" might be more formal, while "starting" is more informal.