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The phrase "launch the initiative" is correct and usable in written English.
You can use it to describe the act of beginning a new effort or project. For example, "The new administration promised to launch the initiative to reduce unemployment in the area."
Exact(21)
Alex de Waal, chairman of the Citizens for the Great Barrier Reef Foundation, initially told Guardian Australia that "Alan Jones hasn't been engaged to launch the initiative".
Supporters hope to launch the initiative later this year.
In March 2016, Rouhani announced a budget of $400m to launch the initiative.
And that's why I've joined with other British business owners to launch the initiative, Business Against TTIP.
Unless they change their minds, that gives the EU the nine countries needed to legally launch the initiative.
Facebook is working with five fact-checking organizations – ABC News, AP, FactCheck.org, Politifact and Snopes – to launch the initiative.
Similar(39)
Virologist Albert Osterhaus of Erasmus MC in Rotterdam, the Netherlands, who launched the initiative last year, says its results will be announced at an influenza meeting in Riga in September.
Ann Chalmers, chief executive of Child Bereavement UK, which has launched the initiative, acknowledged some parents may be initially concerned about such a sensitive issue being discussed in the classroom.
When we launched the initiative, conditions on Skid Row were out of control".
Not long after, he launched the initiative to find local housing alternatives.
At the time the team launched the initiative, Fabiani said, the team thought it had a chance to get key interest groups and elected leaders on board.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com