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On the day of the bid's launch the firm reported a 71% jump in net profit from €4.3 billion to €7.4 billion.
Because, Iwata said, "we failed to offer such a software title at launch" the firm could not counteract naysayers who said glasses-free 3D was "tiring on your eyes".
By August 2002 the $10,000 used to launch the firm was long gone.
Called Want It Now, the reverse auction has attracted a quarter-million postings on the Internet auctioneer's site since its December launch, the firm says.
It could launch the firm onto the FTSE 100 index alongside resource giants such as BHP Billiton, Rio Tinto, and Royal Dutch Shell and from there into the pension funds and investment portfolios of millions of people who know virtually nothing about the secretive giant.
She began her career at Morgan Stanley where she helped launch the firm's Microfinance Institutions Group that raised more than $100 million for women entrepreneurs around the globe.
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Andreessen and Horowitz launched the firm in 2009, when venture investment was frozen by the recession.
He launched the firm in 2009 and it now employs 24 people.
ValueAct has pressed for changes at 75 companies since Jeffrey Ubben launched the firm in 2000.
In spite of all the experiments it has launched, the firm is still heavily dependent on search-related advertising.
Mr Schumacher famously launched the firm's initial public offering in 2000 dressed as a motor-racing driver.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com