'launch strategy' is a perfectly acceptable and widely used phrase in written English.
You can use it to refer to an action plan or set of tactics for the start of a new project or endeavor, such as: "We need to finalize our launch strategy before rolling out the new product."
Jane consulted on the launch strategy for The Marshall Project, a non-profit newsroom that covers the U.S. criminal justice system, and has taught digital storytelling at the University of California, Berkeley through the Knight Foundation.
TalkTalk revealed its launch strategy for YouView – a joint venture also backed by the BBC, ITV, Channel 4, Channel 5 and BT – in an analysts' update after revealing results for the six months to 30 September on Tuesday.
"[A]s someone who's younger in high school, you want to be a college kid," he said, alluding to Tinder's infamous launch strategy of hosting "exclusive" frat parties at colleges like the University of Southern California (the price of entrance was registration on the app) and signing up hundreds of single college students in one night.
Well first of all, they had a good launch strategy.
"Had the iPod not been a tremendous success, the iPhone may have had a different launch strategy".
First, both technological capability and social capital are associated positively with the launch strategy for innovative products.
However, the nexus between launch strategies and firm resources has gained little research attention.
It's no secret that all five major U.S. carriers will sell the second-generation Samsung phablet, but they seem to have their very own launch strategies.
She later became head of Tapulous Labs Studio under Disney, where she was responsible for monetization and launch strategies, project management and game design.
The post-launch strategy splits along simple lines: players pay upfront for the game and receive all content updates for free, but certain cosmetic items (such as the Back to the Future DeLorean) can be bought.
With rumors that this generation might not get the full makeover, and the dual-launch strategy being imminent, it's possible that Apple is slowing things down with the iPod touch.
