SpaceX already offers some of the lowest launch prices around.
If it can master the technology, then the firm's launch prices, already the lowest around, should fall even lower.
Mr Musk is an experienced disrupter of technological industries, and SpaceX's rockets offer some of the cheapest launch prices.
In addition, because this is its first month on sale, the Civic is currently available at challenging launch prices.
It is halving launch prices on the new Ariane 5, which will start touting for business next January, despite having exploded on its maiden flight (as did Boeing's new Delta III).
"Both Xbox One and PS4 are now around 20-30% cheaper than their original launch prices on the original specification machines with new, improved models on the way," says Debbie Bestwick, the managing director of Team17.
With regular fares at a small fraction of the launch prices, Great Southern Railway, the company that operates the Ghan, has already taken A$15m in bookings.Harry Haynes and Wayne Horewood, the train's drivers, won the right to take the first train out in a competition among their colleagues.
How much would Skylon launch prices be?
In both cases, reduction in launch prices translates into reduction of the optimal design lifetime.
SpaceX is aiming to shake up the rocket business, offering launch prices that undercut the established players.
In addition, the number of branded substitutes appears to have a negative effect on launch prices of new products [13, 14].
