The mummy went on to battle the comedy team of Abbot and Costello, and Hollywood rediscovered mummy madness in the late '90s with the launch of a series of blockbusters starring Brendan Fraser.
Walmart is already well-positioned to do this given its tremendous retail footprint, but the company says it will also be launching a "massive" campaign behind this effort, one that's on the scale of a "blockbuster film launch".
ImClone won't have to pay the expense of developing massive marketing muscle needed to launch a blockbuster drug.
Merck, for example, recently launched Januvia, a blockbuster diabetes drug, in India for a fraction of the price it charges in America.
Loosely based on the television series (1966 73), it helped launch a blockbuster franchise starring Tom Cruise as a secret agent.
Although revenues are fairly stable, and the traditional route is still the only way to launch a blockbuster, the climate is changing.
This autumn, the artist JMW Turner will hit the headlines as Tate Britain launches a blockbuster exhibition of his magnificent late paintings, and director Mike Leigh releases the biopic that won the best actor award for Timothy Spall at Cannes.
The launches of a string of blockbuster drugs including Avandia, a diabetes drug made by GlaxoSmithKline, and Zimulti, an obesity drug by Sanofi-Aventis have recently gone awry.
All the supermarkets have lost market share compared with the same period last year; they have suffered from the lack of a blockbuster game or music album this year after winning sales from the launch of Grand Theft Auto V in 2013.
Next year is Superman's 75th anniversary and sees the release of a blockbuster film in a new franchise, it only makes sense for DC to be launching a new series with two of their most talented employees.
