The timing of the launch made it particularly difficult, coming just two weeks after Time Inc's In Style magazine made its UK debut.
With these figures in mind, maybe London Live should follow the model of one of the more recent channels to launch, Made In Cardiff, which has taken a strong position on its need for truly local content.
Classical music has to be an integral part of that process, of course, and today's launch made it clear Linehan knows it would be a mistake to leave it behind or to treat it like a necessary appendage.
It's not the most influential website ever nor did it invent the numbered list-style article but Buzzfeed's launch made our list because it's symbolic of a shift in how most media sites now sell their copy.
The sight of Tory MPs – David Davis, James Cleverly, Andrew Mitchell and Jake Berry – turning up to the launch made reporters confident that Johnson's bid was going ahead as planned.
The British astronaut has had his first taste of dishes such as Nova Tiffin Capsule, Rocket Lolly and the Big Breakfast Launch, made by Heston Blumenthal for Mr Peake to tuck into as he enjoys the views from the International Space Station (ISS) later this year.
