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I first encountered its golden arches on my first US visit in the mid-60s ("Two billion hamburgers sold" was its proud boast then. It's past 300 billion now) and was at the UK launch as a reporter in 1974.
Burberry failed to launch, as a collection.
The Segway was hailed before its launch as a green transport solution of the future.
Pyongyang celebrates the launch as a peaceful bid to send a satellite into space.
Minecraft has been downloaded 100m times on various devices since its launch as a PC game in 2009.
The Japanese prime minister, Shinzo Abe, described the launch as a grave threat to Japan and said Tokyo strongly protested.
Jens Stoltenberg, the Nato secretary general, described the launch as a a "direct violation" of five UN security council resolutions.
Anne Treneman in the Times saw the launch as "a strange theatrical set piece" and pointed to a flaw in the central actor's performance.
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A speakers' bureau was launched, as was a furniture collection.
Yet it emerged at its launch as an altogether more red-top proposition.
Youth channel Radio 1 will also launch as an in-vision channel on iPlayer this September.
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