In 2007, as the rest of us selected our "Great Britons", the Manchester Evening News launched a poll to anoint the greatest-ever Mancunian.
But, just days after the NERC launched a poll, encouraging the public to suggest a suitable moniker, the Great British public did what it does best – and has been doing for centuries.
The Mirror website has now launched a poll asking readers to vote Yes or No on the Question "Could you keep your cool"?
On August 5, 2011, she launched a poll on her Facebook page asking fans whether her next single should be "Criminal", "Inside Out" or "(Drop Dead) Beautiful".
As for launching a polling operation, Mr. Klein cited the high start-up costs.
Hitpost, the startup that's building mobile and social apps for sports fanatics to connect and compete, just launched a polling app meant to help fantasy football fans crowdsource their picks.
When the Muslims4Ken campaign was launched, a YouGov poll had suggested that Livingstone was trailing by 12 points.
As well as regularly dropping into their forum, Ash take note of petitions for obscure songs and are launching a "moving poll" on their site to see which of the A-Z songs have really hit the spot.
A fortnight ago the Radio Times magazine launched an online poll to allow readers to vote for their favourite Bafta nominees.
Sutherland, whose career has involved stints in quick succession at household names including Mars, Superdrug and most recently B&Q, bristles when it is suggested that launching an opinion poll shows his inability to devise a strategy for himself.
