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So why have we chosen to launch a new app?
Of course, we're not going to launch a new app every day.
The title, which began charging for online content for the first time last year, will launch a new app later this year and make further changes to nme.com.com
The next issue is that the imagined consumers are partly a reflection of the kind of people who launch a new app or online service: young, well-educated, often from a comfortable family background, and living in one of a handful of cities such as London or San Francisco.
YouTube will launch a new app specifically for children on Monday in a bid to make using the service safer.
LINE is set to launch a new app just for selfies.
Similar(46)
To coincide with the Rugby World Cup, The Independent has launched a new app!
And so, to that end, we're launching a new app: The New Yorker Today.
iPad Comedy Central has launched a new app for its US The Daily Show series, although it stresses that full episodes aren't included.
Android Children's brand Heppi has launched a new app based on its Bo the Giraffe character.
The organisation launched a new app this season making it easier for fans to report abuse anonymously.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com