A glowing sign announced his latest alter ego: "R. Kelly as Mr. Show Biz".
Sacha Baron Cohen has reportedly been banned from Sunday's Oscars over his plan to appear as the Dictator, his latest alter ego and the subject of a forthcoming film.
For some, however, the last-minute U-turn, allowing the actor to attend in character as his latest alter ego has all the hallmarks of a slick marketing exercise.
Sacha Baron Cohen has been warned not to turn up to the Oscars on Sunday as the Dictator, the British comic's latest alter ego and the subject of his forthcoming film.
Bruno, which stars Sacha Baron Cohen as his latest alter ego, a gay Austrian fashion presenter, has redefined the way films are marketed, masterminding a series of publicity stunts that culminated in Sunday's appearance at the MTV Music Awards.
Baron Cohen's latest alter-ego, the flamboyant Austrian fashion reporter Bruno, secured him the Peter Sellers award for comedy - an award he also won in 2006 for his film Borat.
Dev Hynes, a prolific pop Sybil who has recorded as part of Test Icicles and as Lightspeed Champion, discusses his latest alter ego, Blood Orange, with Ben Ratliff, the host of Popcast.
Lady Gaga electrified her audience Friday night as she unveiled her latest alter ego in the debut of a year-long Vegas residency of new concert creation Enigma. .
Illinois pays rates for these services far below what they cost, pays late, unilaterally alters contracts, and now, in the midst of the budget crisis, simply ignores the payment of these bills.
Although Jackson's victory came too late to alter the terms of the peace, it succeeded in altering the memory of the war.
