Sieve the last 25g jam and add a few drops of water to it to slacken slightly.
Unveiled today, the networking company's "Firsts and Lasts" campaign, from Goodby, Silverstein & Partners, features not the "firsts" that a connected world enables, but rather the "lasts"—the last traffic jam, the last missed delivery, the last product recall, the last blackout.
It's been a couple of years since I last made jam – my wife sensibly decreed that I couldn't make any more until we'd eaten what I already had in the pantry.
That will help pry open the last-mile jam, letting future devices provide instant access to the best network and cheaply adapt to new standards that allow signals to carry more data or travel longer distances.
The show itself is much bigger than the 2-hour condensed version aired annually on HBO, and lasts for around five hours with a start-studded lineup, not just inductees but the presenters too - like Sir Paul McCartney last time - jamming together in a way you will never see anyplace else.
