Sales for Kraft Singles, one of Kraft's largest brands, totaled more than $600 million last year.
One of the makeup industry's largest brands took a big step forward on Tuesday.
Since 2005, Omnicom has also owned the Beanstalk Group, one of the largest brand and corporate licensing companies.
"The combination of the two brands is the largest brand initiative in terms of scope and investment we will have ever made," Mr. Mansell said.
But the group's largest brand, Lincoln-Mercury, will again become part of Ford's North American operations, which include the company's namesake Ford brand.
The dairy-free milk brand Alpro increased sales by 20% and is now the third largest brand in milk while the cereal bar Nakd posted 89% growth.
And yet, as with beer, the largest soda companies are beholden to the success and the support of their largest brands.
Collectively, the conglomerates represent some of the world's largest brands, including AT&T, Visa and Pepsi at Omnicom and McDonald's, Coca-Cola and Walmart at Publicis.
The third largest brand, behind Wrigley's Orbit and second-place Trident, is Wrigley's 5 gum, which was introduced in 2007.
Yellowtail, "our largest brand, has been embraced by millennials," Mr. Steffanci says, but more of its buyers are older than that.
