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Blyk was recently acquired by Orange, the largest brand of France Telecom.
The third largest brand, behind Wrigley's Orbit and second-place Trident, is Wrigley's 5 gum, which was introduced in 2007.
Since 2005, Omnicom has also owned the Beanstalk Group, one of the largest brand and corporate licensing companies.
SBNation, Vox's largest brand, has already been expanding globally by putting extra focus on sports like soccer.
Yellowtail, "our largest brand, has been embraced by millennials," Mr. Steffanci says, but more of its buyers are older than that.
"The combination of the two brands is the largest brand initiative in terms of scope and investment we will have ever made," Mr. Mansell said.
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"The also-rans are the brands you fold into the mega-brands, for more clout". The demise of White Cloud, one of the largest brand-name consumer products to be discontinued in recent years, comes as more consumer product marketers are forced to decide between market share and profitability.
Sales for Kraft Singles, one of Kraft's largest brands, totaled more than $600 million last year.
One of the makeup industry's largest brands took a big step forward on Tuesday.
Five of Chattem's six largest brands grew at double-digit rates.
Outside the U.S., Marlboro's share is bigger than the next two largest brands combined.
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