But there is also the Mayoral acknowledgement, the naming of sandwiches at the popular watering hole Foley's New York (with portions of proceeds going to charity) and the ultimate large scale branding opportunity, the lighting of the Empire State Building in Johnson's team's colors of blue, white and yellow (for team sponsor Lowes) complete with Yankee star Johnny Damon in tow to help out.
Many large-scale brands see value in developing in-house programmatic capabilities and avoiding a reliance on external tech and media partners, losing more of their spend with each middleman.
Today, he sees things differently: "What has changed in my perception between 2006-07 anownow is that I see Second Life more as a tool for collaboration and virtual meeting, and less of a large-scale branding tool".
This in turn will come down to two factors: How well it leverages its competitive advantages of scale and data to attract large-scale brand advertising, and how successfully it grows new monetization models like payments.
According to WWD, Global Brands plans to expand "by creating large scale global brands in partnership with a select number of high profile iconic sports and entertainment stars".
After close to 45 large scale cinematic productions, the brand plans to expand its project worldwide in 2015.
This morning, Verizon is announcing our intent to acquire Yahoo, one of the most powerful and largest scaled digital brands in the world.
Last March, at a trade show in Las Vegas, Muzak demonstrated audio branding on a large scale.
So I feel that he has succeeded on both fronts of getting up, getting paid and getting over on the elite society by having them pay him to put up large scale works that ultimately promote his brand and clothing line Obey".
The writers did extensive research to portray him as the innovative and passionate hotelier that he was -- the first to go international; the first to employ branding on a large scale; the first hotel company to be listed on the New York Stock Exchange.
However that is exactly what is happening and on an increasingly large scale - so it is not surprising that sometimes brand and IP owners overreach.
