And to sway those who prize loyalty at all costs, you could reframe whistle-blowing, as many have done in discussing Mr. Snowden's case, as an act of "larger loyalty" to the greater good.
IHG runs the largest loyalty program in the world, with over 48 million members.
Many of the largest loyalty program operators around the world are based in the area, including Aimia, which runs the Nectar loyalty card and is based in Quebec, and LoyaltyOne, which is based in Toronto.
The two largest "loyalty" markets in the U.S. are credit cards and travel/hospitality (airlines, hotels, car rental agencies etc).. Thanx simply pushes cash directly back to your credit card without you having to remember to do something.
He believed that government programs that were not paternalistic, but merely provided social insurance, would "engender larger loyalties," which is "precisely what the art of government, properly understood, is all about".
The airline had a large miles loyalty program but was not taking advantage of recent data mining techniques.
Co-founder and Chief Operating Officer Scott Dudelson tells me that there's clearly money to be made in affiliate shopping programs, but Swagbucks has held off, and instead built "a large reputable loyalty brand around other Internet activities".
