The larger hype of the demise of technology is just the standard fear machine doing what is does best.
With few units actually produced and sold, the electric motorcycle business has, by and large, been more hype than horsepower.
The bottom line: like açaí, the benefits of the goji berry are backed by industry-sponsored research and large-scale internet hype.
Still, some analysts say that the misguided debate over DSL versus cable is part of a larger epidemic of hype surrounding broadband.
The rise was helped by hype over large offshore oil finds and the announcement that Rio had won the 2016 Olympics.
Franklin, in a compelling backstroke battle against Australia's Emily Seebohm, fulfilled a large chunk of the hype that has followed her to London.
As a people with less in common every day, it is a social good to have an event that is so large, so full of hype that it animates the broader conversation.
Word of what's happening up on the Baltic is slowly starting to leak out, however, thanks, in large part, to the hype surrounding Kazaa and Skype.
The hype around large sporting events and increases in trafficking for prostitution is often based on misinformation, poor data, and a tendency to sensationalise.
