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The data is derived from Kantar Worldpanel ComTech USA's consumer panel, which is the largest continuous consumer research mobile phone panel of its kind in the world.
LG's consumer research showed that a large group of consumers wanted the functionality of a full touchscreen phone without the extra bulk and unnecessary features that resulted in higher prices.
"The results certainly signify how much competition consumer electronic retailers are facing from mass merchants and larger online retailers," said R. J. Hottovy, director of consumer research at Morningstar.
"We had a very large sample size of about 8,300 people," the research firm's consumer research strategy VP Kara Manatt said, disclosing the methodology during a round-table presentation of the work.
Consumer research in Africa is emerging as a professional industry as the continent's large informal business space — representing some 55percentt of the continent's economic activity — modernizes.
"Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments," said research director Anshul Gupta in a statement.
"So the large consumer surplus makes sense".
It's like doing consumer research.
ABN Amro, a Dutch bank with a large consumer banking operation in Brazil, is not granting news media interviews with Arturo C. Porzecanski, its chief economist for Latin America, but continues to distribute his research to journalists and clients.
The company spends close to $5 million on consumer research annually.
On that front, consumer research has offered few solid clues.
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