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When was the last time a large consumer brand introduced an innovative product that anybody noticed?
"We're building a large consumer brand and have taken a fairly brand-led approach compared to others," he said.
Nearly every large consumer brand or significant news event is exploited by spammers on the social web.
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But Stantt isn't looking to take on large consumer brands.
While large consumer brands like Pepsi and Dunkin' Donuts are launching major interactive campaigns across many social networks–engaging sometimes millions of fans in the process few such campaigns are coming from luxury brands.
Launched in September 2011, France-based Shopmium enables large consumer brands to engage directly with users through special offers and coupons pushed to their smartphones.
"We have lot of competitors in bits and pieces, in various sub-sectors of travel, but no one who's bring it all together, no one who's using data strategically to scale, and certainly no one who's building a larger consumer brand out of it the way we plan to," Ali tells us.
If you think of the largest consumer brands (Facebook, Amazon, Netflix, and Google) those organizations use massive amounts of crowd-sourced data to "predictably optimize life".
TigerTag is also being offered as a white label service to large consumer electronics brands, which could distribute the the service as part of their product packaging.
It works with large consumer-focused brands such as PepsiCo, Vodafone, Samsung, Disney and Panasonic, to enable them to combine the data they already hold on customers with public data, through various online data, to help give them a further marketing advantage and make more informed business decisions.
Now Twitter is announcing a partnership with Datalogix that should give large consumer packaged goods brands some answers.
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