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Russell was, in his final decade, concentrating on three large campaigns: helping Soviet Jews, opposing the Vietnam war and crusading for nuclear disarmament.
It was a time when experts pinned their hopes on quick development of a vaccine instead of aggressive, large campaigns to stress other prevention measures like H.I.V. testing, safe sex and condom use.
As another of those lowly front office/mail room staffers told me: "While it's true that a majority of correspondence we get is from large campaigns and form letters, the way to get your letter/email in front of a congressman or senior staffer is to write about a unique issue that the office doesn't have tons of published statements about and include a deeply personal story".
But these are uploaded one at a time, which doesn't work for large campaigns.
"One-at-a-time can be very time-consuming if you are managing multiple or very large campaigns for large advertisers.
At the time, Ingrid noted that Twitter's ad-buying interface requires you to upload promoted tweets one at a time, an approach that's unwieldy for large campaigns.
Similar(43)
Johnson had a very large campaign fund.
A large campaign-style bus idled outside.
The comptroller has no campaign headquarters, independent campaign manager or large campaign staff.
They can push for their own legislation, efforts that are often accompanied by large campaign contributions.
Last month, Bank of America released a large campaign for its mortgage business, promising straight-forward terms.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com