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Some beer-lovers fear that large brewers could eventually use their power to beat the microbrewers at their own game.
Buying large brewers brings the volume needed to offset the high fixed cost both of breweries and distribution networks.Moreover, as incomes increase so does the opportunity to sell wealthier drinkers more profitable premium beers, both local and imported.
[Page A1.] Brewer in Talks on Possible Sale Bavaria, South America's second-largest beer maker, is in talks with several large brewers, including SABMiller, to sell all or part of the business, executives said.
In February, the Oglala Sioux filed a $500 million federal lawsuit against several large brewers, including Anheuser-Busch and Miller Brewing; local beer distributors; and the four Whiteclay beer shops, which sold the equivalent of 4.3 million 12-ounce cans of beer last year.
He likened it to the alcohol industry, pointing out that while a lot of beer is produced by large brewers, Canadians also enjoy microbrews.
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He insisted that being bought by a large brewer would not force the company into brewing a more generic version of its brands.
Carlsberg, the large brewer, agreed to stop selling Coca-Cola products in Sweden to win antitrust approval for its purchase of Orkla's breweries, Swedish regulators said.
A large brewer's dray, with five-barrels of beer, the horse richly caparisoned and ornamented with ribbands.
The recent Super Bowl ad by Anheuser-Busch InBev shed light on one large brewer's take on these changing times when the brand decided to embrace being "macro --aka large.
"Our two largest brewers here compete largely in terms of product innovation".
SABMiller has bought one of Colombia's largest brewers, Bavaria.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com