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Procter has taken similar steps with other large brands.
They are designed to accommodate large brands and big budgets.
Wine journalism's public secret is that, large brands aside, often you can't find the recommendations.
Large brands like Nike are reaping the rewards, creating ever more high-fashion ranges".
Many large brands rely on grapes from independent growers, giving them less control.
Media spending is correlated with traffic in stores, so large brands can open bigger and better ones.
Over the past year, several large brands from Turkish textile factories have been associated with child labour and slavery.
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"A large brand like Nike, you have to look and talk to everyone," he said.
People, he says, are searching beyond the conformity of large brand goods, "looking for a different kind of luxury".
We've heard, but don't know for sure, that a large brand-new structure will take its place.
This would mark the first time that Apple has bought a large brand that many consumers have heard of.
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