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Maintaining two 15-inch laptop lines sounds more like the time when Mr. Jobs had left Apple and the company's product portfolio ballooned into an unwieldy number of Quadras, Performas and Mac LCs.
For all its market might, Sony tried for years to crack the PC market, failing with several undistinguished desktop and laptop lines before designing its hit Vaio notebook with the help of former marketers from Apple Computer.
While Apple's most recent financial report was mostly in line with Wall Street forecasts, the company warned that its profit margin would most likely decline in the holiday quarter because of a sweeping refresh of the company's iPad, iMac and MacBook laptop lines.
And Apple itself has been starting to push faster, but smaller capacity, SSD drivers in its laptop lines.
The Deimos was launched at the end of October, and is intended to compete with other gaming laptop lines, such as Alienware's M17x.
Unfortunately, much of the aluminum milling capacity is being taken up by Apple, which is relying more than ever on the material for its laptop lines.
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Take Apple's laptop line, for instance.
Would Apple introduce a tablet that might hurt its laptop line?
Steven Baker, an analyst for market researcher NPD Group, said he wasn't surprised by Apple's decisions on pricing or the new features it incorporated into the laptop line.
The unibody 13in and 11in MacBook Airs were launched in 2010, updating the design and later becoming the cheapest models of Apple's laptop line.
One more thing: CEO Jobs hasn't presided over one of these pep-rally-style product launches since Apple gave its laptop line a light makeover last October.
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