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He said that benefits include the chance to expose many fans to their online products (in nine languages), advertising revenue from offline FIFA sponsors like Adidas, McDonald's and MasterCard, and a coveted field-level Yahoo billboard at the corner kick site, where players often pause to set up their kick.
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But he insists that reaching this demographic does not require Spanish-language advertising.
She is a media planner at La Agencia de Orcí Asociados, a Spanish-language advertising agency in Los Angeles.
"Second, they don't have this concern when they do Spanish-language advertising".
So far, though, Republicans do not seem to have taken advantage, partly because of heavy Spanish-language advertising by groups such as the New Democrat Network.
Priorities USA, a pro-Obama super PAC, and the Service Employees International Union on Monday announced plans for a $4 million, Spanish-language advertising campaign in the swing states of Colorado, Florida and Nevada.
Mr. Bush has starred in his own Spanish-language advertising, and he was the first president to give his weekly radio address in Spanish.
In his ruling, Judge Gomez recalled that Yahoo is able, at least in part, to recognize Web surfers from France and select them for French-language advertising banners.
Both candidates are spending heavily on Spanish-language advertising, and continue to schedule campaign events to focus on the fast-growing Hispanic vote.
Outreach strategies of proven value in other states — like Spanish-language advertising, or even the notion of advertising in the Spanish-language news media — seemed to have minimal impact on New Mexico's Hispanics, who are more likely to speak English.
The government is powerless to stop offshore broadcasters from beaming programming with Swedish-language advertising into the country which is one reason why it is keen to rewrite the EU's rules.
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