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"What makes Rachael Ray so exciting to people," Tuschman told me, "is that she speaks their language, shops at the same places they shop, and uses the same ingredients".
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A few summers back, stuck for a holiday read, I picked up a copy of Monsieur in an English language shop in Florence, intrigued by the references to the beautiful French city I'd once passed through too quickly while consumed with the mad idea that I was going to hitch all the way to India (abandoned once I'd got as far as Naples, mainly on public transport).
Other English-language shops specialize in used books, Canadian books or other niches.
Americans may have figured out how to navigate a world of Swedish-language shopping in which a gosa skaplig is a pillow, but can a country that has barely learned to say Reykjavik (that's RAY-kya-veek) be able to figure out that "smjor" is butter?
Steinbach joined a conference call about the language while shopping for Halloween pumpkins in Virginia with his daughter.
Ankst started with a low-key cassette release by satirical singer-songwriter (and fellow student) Neil Rosser, who drove the length and breadth of the country, depositing five copies in each of the 12 Welsh-language record shops.
Focusing on the critical role of book dealers as cultural intermediaries, he follows French books through each stage of their journey from the French-language printing shops where they were produced, to the wholesale book fairs in Leipzig, to retail book shops at locations scattered widely throughout Germany.
Pick any one off the shelf for an expatriate's charmingly vexing misadventures in language, market shopping and home rehabilitation.
Digikala, launched with three employees in 2007, will have 1,500 by the year's end as its slick Farsi-language online shopping service expands.
Krishna Linarda, a 53-year-old tax consultant, whose grandfather owned a Chinese-language book shop in Glodok, was there that day.
Beach's English-language book shop was a meeting place for American authors of the Lost Generation, including F. Scott Fitzgerald and Ernest Hemingway, as well as for French, English, Irish, and other writers during the 1920s and 1930s.
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