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This means any ICT solutions would benefit from understanding who is viewing the content (the language of the message, the timing of the message, and the sender name).
It is also crucial to bear in mind the purpose of the message – which in turn redefines its intended audience, and is reflected in the tone and language of the message.
Other problems cited were: financing (7.8%), non-ownership of phones (1.4%), language of the message (0.2%), inability to manipulate text messaging function (0.2%); lack of information on the programme (0.7%); lack of satisfaction with programme (0.2%); slow responses to participants' queries (0.2%); medication stock-outs (0.2) and the stigma associated with HIV (0.2%).
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And no matter the language, much of the message boils down to little more than the basic slogan: "The euro.
The language of the reminder messages and method of delivery were determined by participant preference for text message, email, phone call or mailed reminders.
Castillo et al. show that the attention that news articles generate across social networks (number of Facebook shares, number of tweets and retweets, the language of the Twitter messages) is effective in predicting the popularity of articles on a news site [14].
We understand the language may be a bit crude and direct, but in order to communicate properly, one must use the language the targets of the message understand and are familiar with.
"Despite the strong language" of the Fed's messages, the audit found "that the e-mail did not raise any flags in Treasury".
Namely, finding a new BFF, or "best friend forever" in the language of the texting, instant-messaging, nothing-lasts-forever generation.
As The Guardian observed, the Taliban defenders showed a remarkable facility for the language of text-messaging given the Taliban's record of resisting modern technology when in power.
Although no one there used the language of defeat, the implicit message was clear: the war has gone nowhere in the past few years and it's time to start packing up.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com