It took him 22 years, but last week Lenard Liberman launched the Estrella television network, a scrappy Spanish-language competitor to broadcasting giants Univision and Telemundo.
Univision and its main Spanish-language competitor, Telemundo, have been picking up ad dollars as marketers increasingly target Latino viewers.
GETTING TOUGH, EN ESPAñOL Executives at Univision Communications, the leader in television aimed at Hispanics, aggressively went after their English-language competitors during their presentation on Tuesday.
If the FORTRAN-made programs had turned out to be substantially slower, they could not have become a practical alternative to their man-programmed machine-language competitors.
As a result, network executives spent less time focusing on their Spanish-language competitors at the presentation and more time taking direct aim at their competitors on network and cable television.
In the first four months of the year, according to Competitive Media Reports, The Asian Wall Street Journal had a 16.7percentt share of advertising among English-language competitors; The Wall Street Journal Europe had 6.8percentt.
Unlike Univision, which focused on its general market competition at its upfront presentation Tuesday, Fox executives focused on their Spanish-language competitors (Mr. Lopez even took a jab at some of their logos, which, like MundoFox, have the color red in them).
It has achieved this largely through its click-and-mortar strategy, something that none of its French-language competitors use.
In that case, a Spanish-language morning show hosted by a former janitor-turned disc jockey, Ricardo Sanchez, soared in popularity and overtook Univision's KSCA and English-language competitors.
L.A.'s growing Latino population helps propel the new pronunciations too: Univision Radio's "Piolin por La Mañana" often outpaces its English-language competitors, and a Latino runs City Hall.
