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Directing a Spanish language commercial is fun.
Garcia Saiz, who's been called "one of the world's leading Spanish language commercial directors" by Ad Week, has directed other hard-hitting PSAs worth viewing, including the distracted-driving spot "Discussion" and the anti-bullying spot "Playground".
UK and US businesses invest heavily in Ireland, and relations benefit from a common language, commercial culture and – given large ex-pat communities in both countries – strong cultural ties.
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Spanish-language media is also shifting to more use of English language commercials and programs, he said.
The ad created in the series became a Spanish-language commercial that ran on Univision.
"The economy is in trouble," he says in the English-language commercial.
Unlike Mr. Ferrer's English-language commercial, this one assumes that its viewers already know him.
His administration, sensitive to criticism on the issue, has twice objected to a Spanish-language commercial attacking the governor's proposals for change.
The stem cell advertisement hit the airwaves around the same time Mr. Obama released his Spanish-language commercial about Mr. Limbaugh.
It is a message they are receiving louder and clearer this election year than ever before; in fact, this is the fourth Spanish-language commercial the Republican committee has released.
Mr. Ferrer, who is the only Democrat to have a Spanish-language commercial, also bought a spot on WNBC's "It's Showtime at the Apollo," shown at 1 a.m. on Sunday from the historic theater in Harlem.
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