A plate of bratwurst and sauerkraut, washed down with half a litre of the house lager, costs Sfr28.80 (£21.60).
Seth Rogen look-alikes swilled the crisp house lager, and hardcore snowboard girls cheered hockey games on TV.
The lager or the house red are similarly unappealing but anything stronger clashes with tomorrow's work day.
At the bar, a man in a beanie worried to a bartender with a blue pixie cut, "I've got to not be wasted in, like, three hours," and accepted a house lager.
Still, these entirely edible 10-inch pizzas -- which are also available at the Crocodile's Brooklyn sibling, the Alligator Lounge in East Williamsburg (600 Metropolitan Avenue; 718-599-4440) -- have one advantage over the ?-authentic versions sold nearby: buy a drink, whether a $6 Goose Island ale or the $5 house lager, and the pizza is free.
When you think about it, pretty much everything that makes life worth living is simple: lager, sunshine, good house music.
The Economist assembled some highly trained in-house lager experts at its offices in London and put Eagle in a blind tasting against another beer (Stella Artois, a premium lager brewed in Britain).
A friend of mine with a night stint in radio, from 1 AM to 9 AM, recently told me about his mornings sipping cheap house lagers, and I decided to accompany him.
Sales at the group's Guinness business were also strong in the UK, up 8%, driven partly by its new Hop House 13 lager, which uses the same yeast as the Irish stout.
The house pale lager supported one of the best dinners of pork schnitzel and potato salad I had ever tasted: the cutlet was audibly crisp on the outside, but steamy and juicy inside, striking a rich counterbalance to the sweet-and-sour, oniony vinaigrette of the potatoes.
