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The Heineken lager brand will also not be available for Irish drinkers.
Within five years of its launch, the Eagle lager brand represented around half of the subsidiary's sales in the country.
In counterpoint to this broadside, lager brand Foster's has announced an extension to its sponsorship of the Edinburgh Comedy award, which will now run until at least 2016.
Long and Millican were both former best newcomer winners for awards, which are sponsored this year for the first time by lager brand Foster's.
Recently the blog (and others) has been home to waves of outrage over Carling's iPint application, created for the lager brand by Beattie McGuinness Bungay (BMB).
The barman pulled cold pints of Peroni – a sight you wouldn't see in other seaside towns like Skegness, which the Italian lager brand has deemed too downmarket to sell their wares.
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Most mainstream lager brands have a lighter alternative.
This is due to being unable to compete with aggressive promotions, especially on popular lager brands.
Golden ale is the UK's fastest growing beer variety, having lured increasing numbers of drinkers away from the dominant and heavily promoted lager brands.
It's the producers of global lager brands - Stella Artois, Carling, Carlsberg and so on - that are witnessing a catastrophic decline in demand.
Researchers said that the fierce completion between lager brands has been exacerbated by the rise of micro-breweries which have been "appearing at an unprecedented rate", as well as the revival of real ale.
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