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It started, like many drinking trends, in Scotland, where a group of university "lads" adopted a tradition in the 90s called the "Wet Foolio".
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It was lads who adopted middle-class leisurewear - golfwear, sportswear - that you could see in magazines worn by the jetset.
Coogan, who says he is a "huge fan" of Top Gear and has appeared on the show three times, argues that "The Lads" have misguidedly adopted an air of anti-establishment "coolness" that ends up being as "lazy, feckless and flatulent" as their Mexican stereotype.
Elizabeth had adopted a lad with Down's syndrome.
My passion lies with my adopted country and the lads I've been with for the last two years.
"The behaviour of the new lads, the middle-class boys who have adopted that faux-working-class behaviour when the working class are actually better behaved than that.
You may remember wee Joe as the Geordie lad with the big smile who was basically adopted by judge and mentor Cheryl Cole.
He was a streetwise Irish lad shining shoes for dimes in Times Square who adopted the vocabulary ("perforce," "at all events," "of a sudden") and tweedy wardrobe of a dandified Oxford don.
He did four years on Ramsay Street playing Mike, the damaged lad, bad childhood, bashed and abandoned by his parents, adopted into Jason and Kylie's world.
Watching his DVD gig, there's zero sense that (like Lee Nelson, say) he's adopting a fake persona to send up or exaggerate "lad" attitudes.
Take that, lads!
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com